Brand & Media Kit

Official brand guidelines and assets for Spritz. Use these resources when writing about, partnering with, or featuring Spritz in your content.

About Spritz

What is Spritz?

Spritz is a censorship-resistant messaging app for Web3. It combines end-to-end encrypted direct messaging with decentralized public channels via the Logos Messaging protocol (Waku).

Key Features

End-to-end encrypted DMs and group chats
Decentralized public channels (Logos Messaging)
Wallet-native authentication (SIWE/SIWS)
Passkey login (WebAuthn)
Multi-chain smart wallets (Safe)
Video calls (Huddle01/Livepeer)
AI agents with x402 micropayments
Proof-of-personhood (World ID, Alien)

Boilerplate

Short (1 line): Spritz is a censorship-resistant messaging app for Web3.

Medium (2 lines): Spritz is a censorship-resistant messaging app for Web3. Connect with friends using wallets or passkeys, chat in encrypted groups, and join decentralized public channels.

Logo

The Spritz logo is a pixel-art orange, representing our playful, retro-inspired aesthetic while nodding to our name (a refreshing citrus drink).

Logo Icon (Cream BG)

Primary app icon with cream background

SVG PNG

Logo Icon (Transparent)

Icon without background for overlays

SVG PNG

Logo Icon (Dark BG)

Icon with forest green background

SVG PNG

Spritz

Wordmark - Righteous

Primary display font - retro geometric

SVG PNG

Spritz

Wordmark - Poppins

Secondary font - modern geometric sans

SVG PNG

Logo Guidelines

Do

Use the logo with adequate spacing around it
Use the provided color variants
Scale proportionally
Use on solid backgrounds

Don't

Stretch or distort the logo
Add effects (shadows, glows, outlines)
Change the colors
Place on busy/patterned backgrounds
Rotate the logo

Colors

Our color palette is built around warm oranges and a complementary forest green, creating a fresh, energetic, and distinctive visual identity.

Primary Orange

#FF5500

RGB: 255, 85, 0

Primary brand color, CTAs, highlights

Secondary Orange

#FB8D22

RGB: 251, 141, 34

Secondary accents, hover states

Light Coral

#FFBBA7

RGB: 255, 187, 167

Light accents, backgrounds

Cream

#FFF0E0

RGB: 255, 240, 224

Light mode backgrounds, icon backgrounds

Forest Green

#004921

RGB: 0, 73, 33

Dark mode background, contrast

Dark Orange

#E04D00

RGB: 224, 77, 0

Shadows, depth

Deep Orange

#CC4400

RGB: 204, 68, 0

Dark shadows, depth

Typography

Spritz uses two primary fonts: Righteous for display headings and branding, and Poppins for body text and UI elements.

Righteous

Display & Branding

Light Mode

Spritz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

Dark Mode

Spritz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

Weight: 400 (Regular only)Style: Retro geometric displayDownload from Google Fonts →

Poppins

Body Text & UI

Light Mode

Spritz Chat

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

The quick brown fox jumps over the lazy dog. Spritz is a censorship-resistant messaging app for Web3.

Dark Mode

Spritz Chat

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 0123456789

The quick brown fox jumps over the lazy dog. Spritz is a censorship-resistant messaging app for Web3.